Sustainable Performance. Real Results.
We help outdoor, cycling, and lifestyle businesses build the financial clarity and operational rigor to grow — without losing what makes them great.
What’s slowing you down?
It’s hard to keep the wheels spinning when you’re climbing uphill. Time is scarce, insights are missing, margins are tight. Outdoor, cycling, and lifestyle businesses carry complexity that generic advisors often miss. You need someone who can step in, find a path forward, and support the business that you’re building.
WHERE I CAN HELP:
Financial
Strengthen cash flow, improved margins
Build Confidence in your business performance
Operational
Gain enough capacity to meet demand
Smooth processes and running business
Strategic
Expand products and markets quickly
Set and meet your business goals
Leadership
Create time for effective decision making
Develop a self-sustaining business
Find your pace. Build for the long climb.
I help you understand how your business is performing — and then figure out what to do next. That might be a one-time project or an ongoing relationship. We will work together to identify what is right for you.
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A full financial check-up
A close look at where your money comes from and where it goes — with a prioritized list of what to fix first.
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Your part-time finance chief
Expert financial help without hiring someone full-time. I handle your planning, reporting, and am your partner to help through big decisions.
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Help with the big moments
Targeted work with a lot riding on it: raising money, selling / buying a business, or any other major decisions.
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Planning your next move
Thinking through your next move: a new market, a big purchase, a major investment — and whether it’s the right call.
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Launching something new
Planning and executing new product, category, or channel launches. I help take the new launch from idea to scale.
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Streamline your business
Understand your operations, find where you have waste, and implement ways that actually improve it for the future.
Riding alongside you.
With a background across strategy, operations, finance, and accounting, I bring a rare mix to businesses: an operator’s instinct for what works, and the rigor to back it up with real numbers.
I’ve developed long-term strategy, taken new products from launch to scale, and built the financial and operational discipline that lets a business grow profitably. I’ve done it inside growing companies and advised clients at a Big 4 Firm - so I know what it’s like to live with a decision, not just recommend one.
Outside of work, you’ll find me on my bike — road, gravel, or hauling my kids around town in a bakfiets — hiking, or out for a run. It means our conversations start from a real understanding of your customers, industry, and the outdoor-minded community you’re building for.
High Cadence Strategy exists because growing businesses don’t fail for lack of a good idea. They struggle because the foundation underneath them never caught up with their ambition. I can help close that gap.
Frequently Asked Questions
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My focus is on outdoor, cycling, and active lifestyle brands and businesses, though the underlying work — financial clarity, strategic growth decisions — applies broadly. If you’re outside this space and the fit feels right, I’m happy to talk.
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Most clients are growing businesses, without a dedicated financial or strategy executive. We are happy to talk and discuss if your business may be a good fit.
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You work directly with me, not a rotating team of junior associates. Every engagement draws on my hands-on finance, strategy, and operations experience — not a framework applied by someone who is just out of business school.
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If you don’t have the complexity or budget to justify a full-time finance executive, fractional support gives you the same caliber of strategic thinking on a schedule and cost that fits your business.
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Diagnostic and project-based work is priced as a flat fee, agreed on before we start, so there are no surprises. Ongoing advisory work is a monthly retainer. Every engagement starts with a conversation to scope the work before any pricing is discussed.
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A free 30-minute conversation. No pressure - just a chance to understand where things stand for your business and whether this is a good fit.
Let’s talk about where your business stands
The first conversation costs nothing and has no commitment.
hello@highcadencestrategy.com
Get in Touch
If you're interested in working with us, complete the form with a few details about your project. We'll review your message and get back to you within 48 hours.